Consumer-Firm Relationship and Bonding Essay Example | Topics and Well Written Essays - 500 words

Consumer-Firm consanguinity and Bonding - Essay sheathSome claim that behaviors people adopt, simplify the buying experience, reduce risks and maintain a psychological level of comfort. Others describe it as attracting, maintaining and enhancing node kinships. These relationships go by dint of hierarchical chain of events and development phases including exchanges, transactions through which customers receive psychological benefits. The relationships are earned through transactions.Relationship marketing sets out to establish, maintain, develop and exploit so that objectives of both the customer and the marketer is met. This is done by mutual exchange and promise fulfillment. Relationship marketing can be viewed as relationships, interactions and networks connecting customers to customers, suppliers to customers, suppliers to suppliers as well as competitors. It includes employing tactical elements like customer contact, customer database management and customer-oriented servic e. Strategic elements re-characterize the business as a service business and view the government activity as a process instead of a function.The dissertation considers all relationships as having life cycles and questions whether relationship marketing is the development of a new marketing paradigm.