Global Umbrella Branding and Marketing Essay Example | Topics and Well Written Essays - 2000 words

Global Umbrella Branding and Marketing - Essay Example Centrica Plc. effectively disputes the above stated theoretical propositions on consumer resistance to umbrella brands as an outcome of corporate practices or the poor performance of other products sharing the same brand name. While it publicly engages in philanthropic activities, the corporation has a poor labour relations record, has consistently proven itself a socially irresponsible company, and has fuelled claims that it is, in essence, a monopolistic, exploitative entity. Yet, this has not resulted in the above theorised consumer resistance and, indeed, has not halted Centrica Plc's expansion or stemmed its ever-spiralling success. While it can be argued that this is partially because there are no substitutes to Centrica's products and services, it is the position of this study that the aforementioned evidences the fact that the marketing and brand management of umbrella brands have the potential to overcome the challenges posed by corporate practices. The study proposes to examine umbrella brand management within the context of a global company. In so doing, the dissertation will argue that effective marketing strategies have the potential to negate the forces which incite consumer resistance. ... The study proposes to examine umbrella brand management within the context of a global company. In so doing, the dissertation will argue that effective marketing strategies have the potential to negate the forces which incite consumer resistance. The aforementioned shall be argued and established through reference to Centrica Plc. As presented in the preceding paragraph, the importance of the topic stems from its theoretical and practical implications. While not arguing against the validity of consumer resistance theories, the research will dispute the proposition that it cannot be offset by marketing strategies. Indeed, brand management, such as which Centrica Plc has proven itself proficient at, can negate the forces which incite consumer resistance to umbrella brands. Insofar as it will focus upon the validation of the aforementioned, the study's theoretical value derives from the fact that it will highlight the potential of the marketing of umbrella brands to offset consumer resistance. Furthermore, to the extent that it will highlight how Centrica managed to do so, the study has practical value. 3 Company Background Centrica Plc was formed in 1997 in the wake of the demerger of British Gas. Over the past decade, the corporation has experienced significant growth levels, largely due to its expansion both beyond Britain and beyond the energy market. With operations in all of North America, Germany, Norway, Spain and Belgium, Centrica is a testament to effective and successful strategic global brand management. Controlling 76% of the UK's domestic energy market and sourcing and supplying energy across the world, Centrica also owns the Automobile Association (AA), Goldfish (a credit card company), and has interests in the residential phone market, to

America Needs to Perform Embryonic Research Essay -- Argumentative Per

America Needs to Perform Embryonic Research Only twenty years ago, embryo freezing (cryopreservation) was considered a technique that raised â€Å"disturbing,† â€Å"extremely difficult,† â€Å"incredibly complex,† and even â€Å"nightmarish† ethical issues. Currently, however, at least 41 of the 169 infertility clinics in the United States have begun to implement in vitro fertilization protocols (IVF) (Freemann et al., 1986). The number of frozen embryos in this country nearly tripled, from 289 to 824, between 1985 and 1986 (Van Steirteghem and Van Den Abbel, 1988). An estimated ten infants in the U.S. and sixty in the world were born as of 1988 after having been frozen as embryos. The government and professional advisory groups have endorsed embryo cryopreservation in several countries, but despite these developments, human embryo freezing is still not universally accepted. The fact that freezing lengthens, perhaps indefinitely, the period of embryonic existence outside and independent of the huma n body allows new options for manipulation of the embryo and for its ultimate fate. As a consequence, the emerging technology raises a number of issues that challenge deeply embedded ethical principles. Cryopreservation is defined as the scientific technique that utilizes extremely cold temperatures to freeze or suspend an organism for storage and ultimately future use. The ability to freeze human embryos creates several clinical options that might not otherwise be possible or as efficiently achieved. Cryopreservation also opens up new research opportunities such as understanding infertility in men and women. Published studies indicate that cryopreservation increases prospects for pregnancy in infertile couples (Wood, 1988). ... ...mmittee on Regulation and Business Opportunites, House of Representatives, 100th Congress, Second Session, 62-76. Department of Health, Education and Welfare: Ethics Advisory Board. 1979. Report and conclusions: HEW support of research involving human in vitro fertilization and embryo transfer. Federal Register 44: 35033-35058. Freemann, L., A. Trounson, and C. Kirby. 1986. Cryopreservation of Human Embryos: Progress on the Clinical use of the Technique in Human in Vitro Fertilization. J. In Vitro Fert. Embryo Transfer 3: 53-61. Van Steirteghem, A.C., and E. Van Den Abbel. 1988. Survey of cryopreservation. Ann. N.Y Acad. Sci. 541: 571-574. Woods, E.C. 1988. The future of in vitro fertilization. Ann. N.Y. Acad. Sci. 541: 715-721. World Medical Association. 1985. Interim Statement on Ethical Aspects of in vitro Fertilization. World Medical Association.

Introduction To Magnetic Coupling Engineering Essay

Two music directors are denoted to as inductively coupled or magnetically coupled when they are constructed such that alteration in current flow through one wire induces a electromotive force across the terminals of the other wire through electromagnetic initiation. The measure of inductive matching between two music directors is measured by their common induction. The yoke among two wires can be increased by weaving them into spirals and puting them near together on a common axis, so the magnetic field of one spiral passes through the other spiral. The two spirals may be physically enclosed in a individual unit, as in the primary and secondary sides of a transformer, or may be separated. Yoke may be intended or unintended. Unintentional yoke is called cross-talk, and is a signifier of electromagnetic intervention. Inductive matching favours low frequence energy beginnings. High frequence energy beginnings by and large use capacitive yoke. An inductively coupled transponder involves an electronic informations transporting device, normally a individual micro chip, and a big spiral that maps as an aerial. Inductively conjugate transponders are about ever operated inactively.UsesDevicess that use inductive yoke comprises:TransformersA transformer is a device that handovers electrical energy from one circuit to another through inductively coupled conductors-the transformer ‘s spirals. A altering current in the first or primary twist creates a variable magnetic flux in the transformer ‘s nucleus, and therefore a variable magnetic field through the secondary twist. This altering magnetic field induces a fluctuating electromotive force ( EMF ) or â€Å" electromotive force † in the secondary twist. This consequence is called common initiation. If a burden is connected to the secondary, an electric current will flux in the secondary twist and electrical energy will be transferred from the primary circuit through the transformer to the burden. In an ideal transformer, the induced electromotive force in the secondary twist ( VS ) is in proportion to the primary electromotive force ( VP ) , and is given by the ratio of the figure of bends in the secondary ( NS ) to the figure of bends in the primary ( NP ) as follows: By appropriate choice of the ratio of bends, a transformer therefore allows an jumping current ( AC ) electromotive force to be â€Å" stepped up † by doing NS greater than NP, or â€Å" stepped down † by doing NS less than NP. In the huge bulk of transformers, the twists are coils lesion around a ferromagnetic nucleus, air-core transformers being a noteworthy exclusion. Transformers range in size from a thumbnail-sized yoke transformer hidden inside a phase mike to immense units weighing 100s of dozenss used to complect parts of power grids. All operate with the same basic rules, although the scope of designs is broad. While new engineerings have eliminated the demand for transformers in some electronic circuits, transformers are still found in about all electronic devices designed for family ( â€Å" brinies † ) electromotive force. Transformers are indispensable for high electromotive force power transmittal, which makes long distance transmittal economically practical.Electric motors and generatorsAn electric motor uses electrical energy to bring forth mechanical energy, really typically through the interaction of magnetic Fieldss and current-carrying music directors. The contrary procedure, bring forthing electrical energy from mechanical energy, is accomplished by a generator or dynamo. Grip motors used on vehicles frequently perform bot h undertakings. Many types of electric motors can be run as generators, and frailty versa. Electric motors are found in applications every bit diverse as industrial fans, blowers and pumps, machine tools, family contraptions, power tools, and disc thrusts. They may be powered by direct current ( for illustration a battery powered portable device or motor vehicle ) , or by jumping current from a cardinal electrical distribution grid. The smallest motors may be found in electric wrist watchs. Medium-size motors of extremely standardized dimensions and features provide convenient mechanical power for industrial utilizations. The really largest electric motors are used for propulsion of big ships, and for such intents as grapevine compressors, with evaluations in the 1000000s of Watts. Electric motors may be classified by the beginning of electric power, by their internal building, by their application, or by the type of gesture they give. The physical rule of production of mechanical force by the interactions of an electric current and a magnetic field was known every bit early as 1821. Electric motors of increasing efficiency were constructed throughout the nineteenth century, but commercial development of electric motors on a big graduated table required efficient electrical generators and electrical distribution webs. Some devices, such as magnetic solenoids and speaker units, although they generate some mechanical power, are non by and large referred to as electric motors, and are normally termed actuators and transducers, severally.Induction loop communicating systemsInduction cringle is a term used to depict an electromagnetic communication- and sensing system, trusting on the fact that a traveling magnet will bring on a electrical current in a nearby conducting wire. Induction cringles are used for transmittal and response of communicating signals, or for sensing of metal objects in metal sensors or vehicle presence indexs. A common modern usage for initiation cringles is to supply hearing aid to hearing assistance users.Artworks tabletA artworks tablet ( or digitising tablet, artworks pad, pulling tablet [ 1 ] ) is a computing machine input device that allows one to hand-draw images and artworks, similar to the manner one draws images with a pencil and paper. These tablets may besides be used to capture informations or handwritten signatures. A artworks tablet ( besides called pen tablet or digitiser ) consists of a level surface upon which the user may â€Å" pull † an image utilizing an affiliated stylus, a pen-like drawing setup. The image by and large does non look on the tablet itself but, instead, is displayed on the computing machine proctor. Some tablets nevertheless, come as a operation secondary computing machine screen that you can interact with straight utilizing the stylus. Some tablets are intended as a general replacing for a mouse as the primary pointing and pilotage device for desktop computing machines.Radio Frequency IdentificationRadio-frequency designation ( RFID ) is the usage of an object ( typically referred to as an RFID ticket ) applied to or incorporated into a merchandise, carnal, or individual for the intent of designation and tracking utilizing wireless moving ridges. Some tickets can be read from several metres off and beyond the line of sight of the reader. Radio-frequency designation comprises inquisitors ( besides known as readers ) , and tickets ( besides known as labels ) . Most RFID ticket contain at least two parts. One is an incorporate circuit for hive awaying and treating information, modulating and demodulating a radio-frequency ( RF ) signal, and other specialised maps. The 2nd is an aerial for having and conveying the signal.Inductive ModemsResonant energy transportationResonant energy transportation or resonating inductive yoke is the short-distance wireless transmittal of energy between two spirals that are extremely resonating at the same frequence. The equipment to make this is sometimes called a resonating transformer. While many transformers employ resonance, this type has a high Q and is about ever air-cored to avoid ‘iron ‘ losingss. [ commendation needed ] The spirals may be present in a individual piece of equipment or in separate pieces of equipment. Resonant transportation plants by doing a spiral pealing with an hovering current. This generates an oscillatory magnetic field. Because the spiral is extremely resonating any energy placed in the spiral dies off comparatively easy over really many rhythms ; but if a 2nd spiral is brought near to it, the spiral can pick up most of the energy before it is lost, even if it is some distance off. One of the applications of the resonating transformer is for the CCFL inverter. Another application of the resonating transformer is to match between phases of a superheterodyne receiving system, where the selectivity of the receiving system is provided by tuned transformers in the intermediate-frequency amplifiers. [ 1 ] Resonant transformers such as the Tesla spiral can bring forth really high electromotive forces without curving, and are able to supply much higher current than electrostatic high-potential coevals machines such as the Van de Graaff generator. [ Inductive charging merchandises charge batteries utilizing inductive yoke, such as eCoupled ; Torches, Cochlear Implants and many electric toothbrushes. Inductive charging uses the electromagnetic field to reassign energy between two objects. A bear downing station sends energy through inductive yoke to an electrical device, which shops the energy in the batteries. Because there is a little spread between the two spirals, inductive charging is one sort of short-distance radio energy transportation. The other sort of charging, direct wired contact ( besides known as conductive charging or direct yoke ) requires direct electrical contact between the batteries and the courser. Conductive charging is achieved by linking a device to a power beginning with plug-in wires, such as a moorage station, or by traveling batteries from a device to courser. Initiation coursers typically use an initiation spiral to make an alternating electromagnetic field from within a bear downing base station, and a 2nd initiation spiral in the portable device takes power from the electromagnetic field and converts it back into electrical current to bear down the battery. The two initiation spirals in propinquity combine to organize an electrical transformerInitiation cookers and initiation warming systemsAn initiation cooker uses a type of initiation warming for cooking. It is chiefly distinguished from other common signifiers of stovetop cookery by the fact that the heat is generated straight in the cookery vas, as opposed to being generated in the stovetop ( as by electrical spirals or firing gas ) and so transferred to the cooking vas. In an initiation stovetop, a spiral of Cu wire — an electromagnet — is placed underneath the cookery pot. An oscillatory current is applied to that spiral, which produces an oscillatory magnetic field. That magnetic field creates heat in the cooking vas over it, in two different ways. First, it induces a current in the electrically conductive pot, which produces Joule ( I2R ) heat. Second, it besides creates magnetic hysteresis losingss in the ferromagnetic pot. The first consequence dominates: hysteresis losingss typically account for less than 10 per centum of the entire heat generated. [ 1 ]Low frequence initiationLow frequence initiation is an unwanted signifier of inductive yoke, which can happen when a metallic grapevine is installed parallel to a high-potential power line. The grapevine, which is a music director, and is insulated from the Earth by its protective coating, can develop electromotive forces which are risky to personnel runing valves or otherwise rea ching the grapevine.Significance and Applications.Magnetic yokes are used to convey rotational and/or additive gesture without direct contact and Rotary yokes Linear yokes Hysteresis yokes Eddy current yokes Rotary yokes are chiefly used to extinguish the usage of seals in revolving and reciprocating machines, such as seal-less pumps and pistons.A Use of magnetic couplings improves the dependability and safety facets of such machines because seals are prone to deterioration over clip and cause leaks. Rotary magnetic couplings used in these applications are designed in two constellations – co-axial and face-to-face.A A In the co-axial constellation, the two halves of the coupling are mounted co-axially with each other and nested one within the other.A The outer member is typically connected to the motor and the interior member to the driven system, for illustration, the pump in a seal-less pump. A cup-shaped stationary member, mounted to the pump organic structure, resides between the driver and follower and separates the fluids on the pump side from the environment on the motor side.A Materials for the barrier cup and exposed surfaces of the follower are chosen to last uninterrupted contact with the fluids being pumped.A The thickness of the barrier is designed to defy any force per unit area derived function without important distortion. Face-to-face type yokes are used where axial length is at premium and some misalignment demands to be tolerated.A The two pancake-shaped parts consisting this type of coupling have magnets mounted on the close faces.A The separation barrier in this instance can be every bit simple as a level wall.A One facet of face-to-face type yokes is considerable attractive force between the two members. Linear and rotary magnetic yokes, and loanblends of the two, besides find application in vacuity engineering where place or gesture must be transmitted across a vacuity barrier.A An added consideration in these applications is stiffness of the yoke ; minimising the slowdown between driver and follower.A Linear magnetic yokes, following similar rules, allow precise control of robotics inside vacuity systems.A These couplings are used in the semiconducting material industry to place objects within a clean chamber. Elimination of seals and decrease of the figure of constituents inside the chamber improves taint control and enhances system dependability. In all the above instances, greater torque/force capacity is realized with stronger magnets, increased diameter and decreased radial gap.A An added consideration in these designs is the stiffness of the matching which consequences in more precise control.A Devices operating at elevated temperatures ( & gt ; 120 A °C ) typically employ Sm-Co magnets while others may utilize Nd-Fe-B or ceramic magnets. Hysteresis yokes are typically used where a torsion modification is needed, such as in the bottle cresting industry.A Eddy current couplings exhibit torsion that increases linearly with increasing revolutions per minute.A They are frequently employed in clasps and in couplings where utmost misalignment demands to be tolerated.A Hysteresis and eddy current rules may besides be used in the design of additive couplings. Magnetic Yokes are used in the industry to convey torsion through a spread. This spread is the distance between two members of the yoke. Between this spread, one may hold air, vacuity, fluids, centrifuge cups, or other similar points. There are two basic constellations that are utilized ; the Axial and Radial design. The Axial design requires that the two magnet systems face each other, similar to two battercakes confronting each other. As one member rotates, the other follows. The maximal torsion will be determined by many factors, such as air spread, figure of poles, stuffs selected, working temperature, etc. The Radial design requires that the magnet systems are homocentric to each other. As one member, typically the outer rotates andA the other follows. When choosing the barrier stuff between the matching members, see eddy current effects, since the flux lines of the magnetic yoke will cut the barrier material.A Conductive stuffs will get down to heat as the RPM is increased.A Conductive stuffs used as the barrier stuff will take opposition of the matching gesture, as some of the input work will turn into the eddy current losingss ( heat ) .A At higher RPM, over 600 RPM, this loss can be important. Typically, matching assemblies do non be as a standard â€Å" off the shelf † point. They have to be designed for each application, so manufactured. Depending on the complexness of your design, technology charges may use. If you are able to utilize a constellation that is near to something that we already have designed, and you are non concerned about â€Å" optimising † the constellation, engineering/design charges will non use. Yokes may be hermetically sealed so that they may work in rough environments, such as chemical applications.A Applications of magnetic yokes include atomic environments, chemically risky environments, high temperature environments, oil boring applications ( downhole ) , vacuity applications, andA quiver isolation applications. Industries that have benefited from magnetic yokes include aerospace, medical, chemical, pharmaceutical, nutrient, biotechnology, industrial ovens, compressors, metering, A A and fluid mechanicss, because magnetic yokes are the lone device that can convey contact free torsion.Magnetically-Coupled CircuitsA current i1 at L1 produces opencircuit electromotive force v2 at L2. A current i2 at L2 produces an unfastened circuit electromotive force v1 at L1. Current come ining the flecked terminus of one spiral produces a electromotive force that is sensed positively at the flecked terminus of the 2nd spiral. Current come ining the undotted terminus of one spiral produces a electromotive force that is sensed positively at the undotted terminus of the 2nd spiral. ( a ) A circuit incorporating common induction in which the electromotive force ratio V2/ V1 is desired. ( B ) Self and common inductions are replaced by the corresponding electric resistances. Zin = Zp + jw L1 + w 2M2/Jw L2 + ZsTransformerA given transformer which is to be replaced by an tantamount web. The T equivalent. M & lt ; = under root of L1L2 The yoke coefficient K is M /under root of L1L2Inductive YokeInduction â€Å" Liter † depends on circuit geometry and medium belongings â€Å" Liter † has intending merely for a closed circuit. However when talk about induction of merely a portion of a circuit, we means the part that a section of a circuit brand ti the entire induction of the closed circuit If sinusoidally, VN = J tungsten B A cosI? Induced noise depends on the country enclosed by the distributed circuit ( VN = J tungsten B A cosI? Or VN = J tungsten M I1 = M vitamin D i1 / vitamin D T Magnetic matching between two circuits Magnetic matching between two circuits Suppression technique: separation circuit ( Ba† Ã¢â‚¬Å" ) ; writhing ( B canceling ) closer to land plane ( Aa† Ã¢â‚¬Å" ) orientation ( cosI?a† Ã¢â‚¬Å" ) Comparison between inductive and capacitive yoke a‘ Capacitive yoke: noise picked up is decreased when electric resistance a† Ã¢â‚¬Å" , but inductive yoke non a‘? Noise electromotive force is produced in series with receiver music director in magnetic field yoke, while in electric field matching noise electromotive force is produced between receiving system and land Magnetic yoke when a shield is placed around the receiving system ( with ungrounded and nonmagnetic shield ) still VS = J tungsten M1S I1 and VN = J tungsten M12 I1 Decision: Even screen grounded at one terminal has no effects on the magnetically induced electromotive force in the centre music director A § 3.5 Magnetic Coupling Between Shield and Inner Conductor Magnetic yoke between a hollow conducting tubing and music director placed inside it Magnetic field produced by current in a cannular music director No field indoors pit Coaxial overseas telegram with shield current flowing so Ls = M Condition: The cogency of above depends merely on the fact that there is no magnetic field in the pit of the tubing due to screen current. Noise electromotive force VN due to screen current Equivalent circuit of the shield music director VN = J tungsten M IS Since Sing M = Ls Finally secret plan of noise electromotive force in shielded music director due to screen current Notes: Break frequence is defined as the shield cutoff frequence

Essay about Reality Television Damaging the American Mind

In today’s society, television is one of the greatest forms of entertainment. People love entertainment, and television is one of the most accessible sources available to citizens. Television is the type of entertainment that draws viewers in with curiosity. There is a broad spectrum of genres that can be watched on the television. Major genres include drama, reality, informational and comedy. Currently, the most commonly watched television genre is reality television. These programs run on a kind of relating theme where they often display a vast amount of dramatic and unscripted situations that many people can relate to. A big factor of their success is the fact that the shows are not based on actors but on ordinary people (non†¦show more content†¦Today, people enjoy watching reality television; they typically get home after work and relax by watching these unpredictable, and often humorous, moments of reality television. From listening to the horrific singin g on American Idol, to seeing who was voted off the island in Survivor, people enjoy some stress relieving humor after a long day of work. As stated in a study conducted by Zizi Papacharissi and Andrew L. Mendelson, â€Å"A survey administered to reality TV viewers revealed that the most salient motives for watching reality TV were habitual pass time and reality entertainment.† We can now acknowledge that the primary reason for watching reality television is for entertainment rather than for acquiring knowledge. Although, is it not possible to adopt some of the qualities of life portrayed by the â€Å"characters† of these shows by watching them regularly? For example, if shows like MTV’s The Real World are watched almost daily, then eventually the things seen on these shows may become normal to its viewers. Some of the activities that can be seen on The Real World include having one night stands, getting drunk, and getting high using illegal drugs. The typ es of scenes often depicted in these reality shows are etched in the mind of the viewer, and, although they are based on real moments in the lives of the people on the show, this type of behavior should be unacceptable toShow MoreRelatedThe Negative Effects Of Reality Television1462 Words   |  6 PagesReality television shows are meant to portray the essence of reality. These shows are created to show the audiences about all the different life situations that they can relate to with their own lives. Thus, reality should be the main component of these shows, however, that is not always the case. Reality shows are staged productions that are affecting society in many ways. The primary component that distinguishes reality-based programs from similar forms of entertainment including traditionalRead MoreMedia s Influence On The Media Essay1587 Words   |  7 PagesHollywood controls most entertainment media consumed by people all around the world. 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